This tool clearly aligns what the team's default actions are when times get tough. It helps provide a clear decision process when the team is challenged. Eg. the quality of your product is at stake due to cost constraints; is the right decision to cut costs at expense of quality?
If one of your top "guiding principles" are "We provide Quality above all else", the decision is clear (explain the added cost or squeezed margin by telling the client that you won't compromise quality)
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